I build Lukro, a tool that shows med spa owners which ads are working in their market and what to run next.
Most of my week is spent reading aesthetic clinic advertising: the offers clinics lead with, the creative that gets ignored, and the wording that quietly gets ads rejected before anyone sees them. The guides here are what comes out of that.
I write plainly and I try not to overclaim. Where something is a pattern rather than a proven rule, I say so. Where I am guessing, I say that too.
What I write about
- What med spa offers actually retain patients
- Why aesthetic ads get rejected, and the wording that survives
- Creative that converts for clinics, and creative that quietly does not
- Marketing budgets and where clinics waste them
Guides by Arie Zim · 5
How Much Should a Med Spa Spend on Marketing?
Benchmarks by clinic size, what the money should be split across, and the signs you are spending too much or too little.
Do Med Spa Memberships Actually Work?
Whether memberships are worth it for a small clinic, how to price one against your first-visit offer, and what breaks when you introduce them.
Why Your Med Spa Ads Are Not Bringing In Patients
The five reasons aesthetic clinic ads fail to produce bookings, and how to tell which one is actually happening to you.
Why Meta Rejects Med Spa Ads (And the Exact Phrases That Trigger It)
The specific wording that gets med spa and weight-loss ads rejected on Meta, why each one trips review, and what to write instead.
Med Spa Marketing in 2026: What Is Actually Working
What is genuinely bringing patients into med spas right now: the offer structures that retain, the creative that converts, and the discounts that quietly cost you money.